Tuesday, January 10, 2012



Originated in France, popularised in America.

Jeans are great; they're durable and can be worn for nearly any occasion. Smart casual work affair? Jeans. Need to round up some cattle? Jeans. Going to a concert? Jeans.

It's easy to dismiss a pair of jeans as simply something to wear, when they're clearly not...it's a statement of your personal taste and style. My views may differ from others because my mode of transportation is walking, so while some people like to get around in a nice car I like to get around in a nice pair of jeans.

I bought a pair of raw selvedge denim yesterday and I can't wait to break these bad boys in.


I picked up the jeans at the opening of the Sydney store of Andres Denim, a local independent denim label run by a really cool guy named Jeffnik. I bought two pairs of raw denim from him last year after stumbling on his website from a random Google search. It was really cool, because shortly after I put in the order online he e-mailed and said he could simply drop off the jeans at my place and would refund the shipping cost since I lived in Sydney. Now that's customer service. When I told him I wanted to try other pairs he told me to stop by his booth at the Young Australian Designer's Market in Paddington instead, and he'd answer any questions I had. Badass.

That's me behind the white bar, I'm the first customer!

If you don't know what raw denim is, let me fill you in.

Typically when you buy jeans from a store they've already been washed once, and the biggest giveaway is when the jeans already come with a fade. Raw denim is denim that's unwashed after dyeing, which allows for a custom fade. The appeal of this is that over time, the jeans become unique to the wearer and your character/life story is all in your jeans. This is because it's suggested you wear the jeans as much as possible and that you don't wash raw denim for at least 6 months. Gross? Nope! Awesome!

Please read the directions

It's pretty cool seeing the fades start to come in over time; you just need to be careful when it rains so the jeans don't bleed everywhere. (You also need to be careful not to keep your phone in your front pocket unless you want a phone outline forever.) The only downside is that it gets kind of funky when your jeans start to get...funky. However, there are ways around this, like freezing your jeans, airing them out in the sun, and even some Febreeze.

Cool trim.

On top of fading over time, you can create your own custom fade by doing things like washing your jeans in the ocean, rubbing coral on the jeans before washing, and so on. These jeans will be yours, and only yours.

In addition to raw denim, there's selvedge denim.

The mark of selvedge

Selvedge denim is higher quality denim made by old-style shuttle looms. Because of these looms, the denim is more durable and forms a clean natural edge that does not unravel (self-edge.) This prevents the edge from fraying, so you don't get that messy look at the bottom of your jeans that happen over time.

Selvedge denim and raw denim does not have to cost a premium, and I promise that once you get a pair you will not go back to regular jeans.

Jeans are awesome.

Get some...and get some from Andres Denim.


At January 10, 2012 at 10:19 PM , Blogger bobabeast said...

so..do you have before/after pictures of any denim yet?

also, imo...phone outline is fine. along with wallet outline, carabiner+keys outline, whatever. wtf is the point of the pockets if you can't put shit in them. form follows function. :P

At January 10, 2012 at 10:21 PM , Blogger Howard said...

Negative, the two I bought are still works in progress...haven't worn them nearly as much as I wanted to.

I put my phone in my back pocket...


Post a Comment

Subscribe to Post Comments [Atom]

<< Home